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Why BMW is a Cult: The Ultimate Driving Machine is Exactly That for a Reason

Why BMW is a Cult: The Ultimate Driving Machine is Exactly That for a Reason

Why BMW is a Cult: The Ultimate Driving Machine is Exactly That for a Reason BMW’s dedication to creating an ultimate driving machine is one of the top reasons why BMW has a cult following. If you think about what the word ‘cult’ means, Oxford says it’s a devotion or excessive admiration toward a particular object, BMW has done an amazing job of cultivating and maintaining a number of their models at that level. Not all of BMW’s models can achieve cult status and has those models that have reached that distinction has changed over the years. None can argue that the way it drives doesn’t contribute to the way people feel about these vehicles.   1968-76 BMW 2002: In an era before BMW was considered the Ultimate Driving Machine, they developed this sassy 4-cylinder model with front and rear independent suspension. This sweet little vehicle handles the corners with zest while still being able to easily hold four ... read more

History of the MINI

History of the MINI

History of the MINI The MINI was originally designed by BMC, as well as designer Sir Alec Issigonis in the 1950’s. Due to a fuel shortage, there was a demand for more efficient city cars. The MINI was developed as a result. Originally designed with two doors, the MINI had a 4-cylinder engine by BMC as well as a monocoque shell. Through the 60’s, MINI’s popularity grew. People enjoyed the small, compact design of the MINI, which allowed for it to take on its own distinctive identity as a car. The MINI Cooper was modeled as a special version of these first-generation MINIs. John Cooper of the Cooper Car Company recognized the potential of a motorsport version of the MINI, and so created the MINI Cooper in 1961. With a sportier Cooper S version, the MINI soon climbed to fame, with impressive representation in the 1967 British film The Italian Job as the vehicles of choice for the getaway cars in a bank heist. Through the 1970’s and the 1980&rs ... read more

The History of BMW

The History of BMW

The History of BMW   From its inception, BMW has been at the forefront of automotive innovation and has become a car brand synonymous with quality and luxury. From its roots as a struggling airplane engine company to its current status, BMW has evolved into a company that best represents German quality, design, and engineering. BMW originated in 1917 and was the product of three different manufacturing companies merging. Rapp Motorenwerke and Bayerische Flugzeugwerke joined in 1917, later taking on Fahrzeugfabrik Eisenach in 1928. Rapp Motorenwerke was initially an aircraft engine company that had its first significant success during World War I. Bayerische Flugzeugwerke was an armaments company that suffered during that same war, which led to the merger with Rapp Motorenwerke. Fahrzeugfabrik Eisenach was founded as a stock company that built bicycles, but moved into the motor car business, becoming the third automobile manufacturer in Germany. The acquisitio ... read more

The Sweeter Side of Customer Service

The Sweeter Side of Customer Service

The Sweeter Side of Customer Service With February arriving and people thinking about love in their lives, at Auto Excel, customer service is on our minds. We want to show you and your car the love with each repair we perform for you. We do our best to maintain vigilance and awareness of customer service. It is one of Auto Excel’s greatest strengths. Auto Excel goes above and beyond for our customers, but we’re always looking for those blind spots where we can give a little more. When you bring your vehicle to Auto Excel, there are already many perks just from our years of experience in the Lexington community and the value we offer our customers. We have 70 years of combined auto repair experience and cover our work with a 3-year / 36,000-mile warranty to protect you. Our work comes with a 58-point comprehensive inspection, which helps you manage your vehicle’s preventative maintenance. But the service representatives of Auto ... read more

January 2021 – Road Resolutions to Make You A Better Driver

January 2021 – Road Resolutions to Make You A Better Driver

January 2021 – Road Resolutions to Make You A Better Driver Welcome to 2021! It’s so good to be done with 2020– a year that brought us a global pandemic, wildfires, and unrest. While 2021 may be just as bad, it’s best to concentrate on the positive: you survived, and you can move into 2020 having learned a few things about yourself, your family, your neighbors, your community at large, and your country. If you haven’t made any New Year’s resolutions yet, we have five suggested resolutions for your driving that can help to make you a better, safer driver in 2021 and improve the Lexington roads and highways as a whole: Buckle everyone in the proper seat – Wearing your seatbelt in 2021 seems like a very easy ask, but it’s shocking how many people drive without one. Or put an infant in the front seat next to them without a proper child seat, just because it’s easier to reach the infant there. Kids must be properly buckled to avoi ... read more

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